Ad → VSL → Application → Booked call → Show → Close
| Headcount needed | ||||||||
|---|---|---|---|---|---|---|---|---|
| Role / cost | Cost / person / mo | One person handles | Per month, of… | Min | Con | Base | Agg | |
Headcount = the driver ÷ what one person handles, rounded up, never below Min. "Active clients" counts everyone still inside the program (new clients over the last N months). For a flat monthly cost (software, rent, a fixed salary), pick "Fixed" and set Min to 1. Set a cost to 0 if the founder covers that role.
| Month 1 | Conservative | Base | Aggressive |
|---|
Edit the rates in the boxes. They're benchmark placeholders until the prospect has real ad data. Results are expected values, so fractional sales are normal. Month 1 has the fewest active clients; the projection below shows delivery costs building as clients stack up.